Dr. Noelle Nelson


A Winning Tip

A Winning Tip

“Winning Tips” is a monthly blog designed especially for lawyers—you’ll gain insight on trial strategies, client communications, witness prep and jury behavior from one of the country’s foremost trial consultants.

What the Trix Cereal Rabbit Can Teach Litigators

So you thought cutesy cereal boxes were designed just to capture your innocent toddler’s rapt attention? Nope. In a Cornell University study, researchers manipulated the gaze of the cartoon rabbit on Trix cereal boxes and found that adult subjects were more likely to choose Trix over competing brands if the

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The Question’s Not the Problem: The Answer May Be

How many times in your youth, were you told by a benevolent, or at the very least, good-hearted, coach or teacher, “There’s no such thing as a stupid question.” You’ve probably said that very phrase to your children as well.  And yet, when jurors ask during deliberations to have something

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Address Your Jurors’ Overriding Concerns: Safety & Trust

Did you know that the United States is near the top of all countries in terms of anxiety? The U.S. comes in a close second behind Greece in adult stress levels—55 percent according to the Gallup World Emotions Report. This number is 20 percent higher than the global average. We live

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Who Has The Longer Attention Span? Your Jurors or A Goldfish?

–The average attention span of a human being in 2000: 12 seconds –The average attention span of a human being in 2023: 8.25 seconds –The average attention span of a goldfish: 9 seconds Do I have your attention now?! This is the unfortunate reality you are up against in the courtroom. A

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A Dynamite Persuasion Technique: “But You Are Free”

We live in the “land of the free, home of the brave.” As a people, we cherish freedom, but it’s something lawyers do not always factor into voir dire and closing arguments. And yet, 42 psychological studies on 22,000 people has shown that the single most powerful persuasion technique is to give

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Use Repetition to Drive Juror Acceptance of Your Case

When the jurors troop into the jury room for deliberations, every litigator’s dream is that each of them would, individually, spout your case theme/key points so that group consensus in your favor is inevitable. But how do you get them to do that? By presenting a targeted, credible and compelling

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Pressuring Potential Jurors in Voir Dire Can Backfire at Trial

Time after time, what I discover in jury debriefings is that jurors don’t like being “interrogated” during voir dire. They don’t mind being questioned, but they heartily dislike attorney attempts to force answers out of them and especially resent being pressured into a “yes” or “no” response. Now this wouldn’t

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Win Your Case by Winning Client Cooperation!

It’s often said that the practice of law would be great if it weren’t for clients. Clients, of course, are what drive your business, so like it or not, part of a successful practice is learning how to deal with difficult clients. Most clients don’t set out to be difficult,

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Want to Win? Start Off On The Right Foot With Prospective Jurors

When prospective jurors walk into the courtroom, they only know one thing for sure: the courtroom is His/Her Honor’s private reserve, and the Judge’s word is law. Everything about the physical layout of the courtroom says “In this room, the Judge is Top Dog, and whatever they say is set

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Noelle C. Nelson, Ph.D., has over 30 years of experience as a trial consultant. She specializes in trial strategy, witness preparation and focus groups all over the U.S.

Contact her at noelle@noellenelson.com.

Second Edition of Connecting With Your Client is Available Through


The second edition of Dr. Noelle Nelson’s Connecting With Your Client (ABA Publishing) gives attorneys the most up-to-date communication and persuasive tools needed to achieve greater client satisfaction.

The book contains updated information on:

    • Effectively communicating using the latest technology
    • Creating rapport that builds your client’s trust and confidence
    • Communicating billing and other case management issues in ways that support good client-lawyer relations
    • Training your associates, legal assistants and support staff to adopt the appropriate attitude toward clients
    • Step-by-step exercises that can help defuse uncomfortable situations

Connecting With Your Client includes discussion on how to maintain control over difficult situations and clients, as well as professional solutions drawn from real-life, real-case experiences. Managing partners, executive directors and marketing directors of top-level firms contribute their perspectives and share their solutions for attaining client satisfaction and cooperation.

Connecting With Your Client is available on LexisNexis.com. It is available in print and as an e-book.

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