Focus Groups Save the Day–on Broadway!
History sometimes provides us with useful lessons for present-day concerns – even if seemingly unrelated to trial techniques. One of my personal favorites is the story of how a potential Broadway flop, Spider-Man: Turn Off the Dark, went from the media comparing the show to the Titanic, i.e., a massive failure, to a $160 million […]
Don’t Undermine The Value of Your Focus Group
Too often, lawyers ask focus group jurors to deliberate and discuss only the verdict questions. This is a woefully inadequate use of the focus group.