Be Good to Your Jurors: Connect the Dots!
Too often, in jury debriefings and in focus groups, jurors complain that the attorneys do not connect their points or evidence to the specifics of the complaint. Furthermore, attorneys rarely fully explain the jury instructions to the jury, tying in those instructions to the attorney’s interpretation of the case. In a classic case, namely the […]
You Need a Timeline!
Timelines are essential to just about any case. I’ve been teased by various attorneys I’ve worked with that I always recommend a timeline, and indeed it’s true. But there is a method to my repeated “You need a timeline!” The movement of events across time is how jurors anchor testimony in their minds. It’s how […]
What the Trix Cereal Rabbit Can Teach Litigators
So you thought cutesy cereal boxes were designed just to capture your innocent toddler’s rapt attention? Nope. In a Cornell University study, researchers manipulated the gaze of the cartoon rabbit on Trix cereal boxes and found that adult subjects were more likely to choose Trix over competing brands if the rabbit was looking at them […]