Focus Groups Save the Day–on Broadway!
History sometimes provides us with useful lessons for present-day concerns – even if seemingly unrelated to trial techniques. One of my personal favorites is the story of how a potential Broadway flop, Spider-Man: Turn Off the Dark, went from the media comparing the show to the Titanic, i.e., a massive failure, to a $160 million […]
What’s Your Information Diet?
You are careful, right? Careful with what you eat and drink, which one might think of as your nutritional diet or guidelines. You care about how your body feels and functions, and you know that what you put into it matters. So, you pay attention. Most of the time, anyway, the occasional weekend lapses don’t […]