Build Juror-Compelling Stories: Use the “Boy Meets Girl” Formula
Facts are boring. Stories are riveting. Facts put jurors to sleep. Stories keep them awake. Facts are essential to the case; stories are what make those facts persuasive. Each case has a story to tell no matter how apparently dry or complex the case may be. At this point, plaintiff lawyers usually chortle with glee. […]
Careful What You Label Yourself: It Sticks
Label yourself intelligent, then guess what? That’s what you are. Label yourself dumb, and again: that’s what you are, at least in your own mind. Frankly, that’s what matters, for the simple reason that however you label yourself will determine how you think, act, and see the world. Self-Labeling. Let’s take the label “dumb.” Maybe […]