What the Trix Cereal Rabbit Can Teach Litigators
So you thought cutesy cereal boxes were designed just to capture your innocent toddler’s rapt attention? Nope. In a Cornell University study, researchers manipulated the gaze of the cartoon rabbit on Trix cereal boxes and found that adult subjects were more likely to choose Trix over competing brands if the rabbit was looking at them […]
SHIFT!
Once upon a time, in a galaxy far far away–well, no, actually right here on Planet Earth, and not all that long ago, there was a thing called a “typewriter.” It was the precursor to our beloved computer keyboards and required no electrical energy, no wires, no plug-ins, nothing but your fingers pounding away. And […]
Have a Great St. Patty’s Day–Drive Those Snakes Right Out of Your Mind!
http://www.huffingtonpost.com/entry/have-a-great-st-pattys-day-drive-those-snakes-right_us_58c2da65e4b0a797c1d39bf4