Answer a Primordial Question for the Jurors: Who?
The names, acronyms and abbreviations so familiar to you are not to the jurors. You may think that saying, for example, “Acme Building Supply, which we’ll now call ABS for convenience,” is enough to warrant saying “ABS” through the rest of your trial. But “ABS” has no guts to it, has no uniqueness, no personality. […]
A Mind-Boggling Social Experiment Proves the Importance of First Impressions
If you ever wondered just how important the jurors’ first impressions of your client and witnesses are, here’s a mind-boggling social experiment, posted on Facebook. It shows people walking right past well-known and loved family members, not recognizing a single one of them, when the family members were dressed as homeless individuals, sitting as the […]
Your Client, Expert and Witness E-Impressions Matter! Manage Them Well
What is written has more weight than what is said. Always. That is why, when something is important, we write it down. That is why, in any courtroom, jurors will believe documents over witness testimony. Unfortunately, clients often forget this, if they even ever stopped to think about it in the first place. And the […]