Do You Like Me?
Likeability shouldn’t matter in the courtroom. A lawyer’s personality should be irrelevant. The facts should be paramount; they should be the only thing jurors pay attention to. Would that be nice if it were true? The jurors on any one of your jury panels are persuaded by a combination of factors. Facts are but one […]
Answer a Primordial Question for the Jurors: Who?
The names, acronyms and abbreviations so familiar to you are not to the jurors. You may think that saying, for example, “Acme Building Supply, which we’ll now call ABS for convenience,” is enough to warrant saying “ABS” through the rest of your trial. But “ABS” has no guts to it, has no uniqueness, no personality. […]