Telling your witness to look at the jurors during their testimony without teaching them how to do so can be fatal to your case.
A scared, anxious witness may only dare a quick terrified glance mid-sentence at the jurors, which confirms in the jurors’ minds that yes, this witness is surely hiding something. So much for the witness’s credibility.
Or a witness may attempt to “duke it out” during cross by glaring at the jurors during their response, rather than focusing on opposing counsel. This does not benefit your case.
Help your witness look at the jury in a way that enhances their credibility even as it satisfies jurors’ need to see the witness’s eyes to determine veracity. Which, as many of us will remember, is why our mothers would say: “Look me in the eyes when you’re talking to me!”
During direct, suggest that your witness, when they have a response of a couple of sentences or more, begin their answer by looking at you, then turn out to the jurors and look at different jurors during the bulk of their response, to conclude their response by turning back to you during the last few words. If the witness can angle their body very slightly towards the jury box, then turning out towards the jurors is smoother. All this sounds easy, and certainly becomes easy, but only with practice.
I have found video-recorded role-play to be the most effective way to help witnesses get comfortable with turning to the jurors. It’s best to do this during direct, because during cross, the witness will rarely be given an opportunity to respond with more than a few words, and focusing on opposing counsel is their primary responsibility at that point.
“Look at the jurors,” yes, is a critical and essential instruction, but how it is done can make all the difference to your case.